Everest Business School is
the School by Six Friends with national and international experience having a
good social relation nationally and internationally. And the effective human
capital is the key assets of the Business School. The ability to provide the
practical business education together with the fundamental theoretical concepts
and good relation with large and medium sized business houses that ensures the
secured career of the students is the key competitive advantage of the proposed
Business School.
Advertising
and Promotion Strategy
The message on the Everest business
School will be disseminated among the customers by adopting different
advertising and promotional strategy so as to make them aware about the
Business School and persuade them to get enrolled in the Business School;
·
Rigorous
advertising will be done by using the audio, visual, print and both
audio-visual media like television, magazines, newspaper, radio, hoarding
boards.
·
The
good relation with the several colleges providing under-graduate education will
help the students to know about and get enrolled in our Business School through
word of mouth.
·
Several
pamphlets will be distributed at the examination centers of different under
graduate colleges.
·
Unemployment
in Nepal is in increasing trend so people gets attracted towards anything
related to employment or career opportunity. Thus, seminar will be conducted
where the necessary skills and basic requirements to be good employee will be
talked upon and our Business School will be put forward as the university where
students are vested with those necessary skills. This will help to pass the detail
message about the Business School on large group of potential customers.
·
Street
dustbin is something that the busy street of Nepal lacks. Thus, funding the
plastic street dustbin with the logo and name of our school in the busy street
of Kathmandu will help to have a strong presence of the business school in the
mind of every people. Since it’s a part of corporate social responsibility it
adds to the good will of our school and people will try to get associated with
the organization that is socially responsible.
·
Education
fair will be conducted to make the students aware on the standards of business
education offered by the reputed international university so as to produce an
urge on them to seek for the business education of international standards for
which our Business School will be the ultimate place.
Pricing
Strategy
There are several colleges
that are affiliated to national and international universities providing
business studies in Nepal. And the
colleges affiliated to national university offer their services at the cost
ranging from NRS 2,50,000 to NRS
3,28,000 whereas the colleges with international university affiliation offers
their services at the cost ranging from NRS 3,00,000 to NRS 3,60,000. Our
Business School will adopt a competition based pricing strategy to price its
service. Nepalese people are price sensitive and they need quality education at
low cost. Our Business School will offer its service that is MBA degree at the
discount cost of those who offer expensive cost and at the premium of those
offer their service at low cost so as to ensure that all the necessary
infrastructure and facilities to provide practical based quality education is
provided to the students. Thus, our service will be offered at NRS 3, 00,000
following the competition based pricing strategy.
Sources
of finance available
Every business organization
requires a certain amount of capital to get established. Besides the good
business plan the reliable sources of financing the business is equally
important in running the business. The source of finance for Everest Business School
will be self, grants and loan from the different banking or financial
institutions. We the six owner of the Everest Business School (in equal
proportion) will be financing the substantial amount of capital for the
business. Social relation and human capital is the key strength of our
business. Thus, our Business School
will be maintaining a good working relation with several corporate houses and
several business organizations in the nation. The grants from those
organizations will also count a lot in the financing the business. Those
business organizations will finance in our Business School because of the
following reasons:
·
The
product of the Business School will be nationally and internationally competent
and will allow its product to work as an intern for certain period of time
during the internship period. This allows the organization to make the
competent candidate work on their behalf for certain period of time at free of
cost. The organization can capitalize on the innovative ideas and competency of
the candidates at free of cost.
·
Research
and development has been a crucial need of every organization in today's very
complex market scenario. Embracing the research and development activities by
the organizations costs them a lot. Our Business School is dedicated towards
providing practical education with rigorous assignments on case studies,
research and group work. In carrying out the researches the organizations of
our contact will be given a top priority and hence the intense research will be
done on certain activity and performance of the particular organization in the
market place. Thus, these research will be an important input in their business
activity. Thus, financing on our Business School the business organization can
benefit from the research conducted by our students on their organizations.
Loan from the
available banking and financial institutions will be the last sources of the
financing for the business. The institution with simple procedures in acquiring
the loan with lowest interest will be selected for acquiring the loan for the
business.
Key
People and Job Functions
The business entity has
legal identity and enjoys almost every right enjoyed by the natural person. But
there are several persons that come together with similar desire and form a
business. Every business organization has a group of people working together in
the organization to fulfill the objectives of the organization and theirs as
well. The key people in our business together with their background details and
job function if given in table below: